This is a commercial campaign for an international insurance brand, aiming to convey warm and authentic stories through genuine everyday moments and human connection.
Shooting Location: Singapore
Content Type: Still photography & commercial video
Project Highlights:
- Focuses on natural expressions, real-life atmospheres, and subtle emotional storytelling
- Emphasizes natural acting and chemistry between talents
- Actors from Southeast Asian countries are strongly encouraged to apply
- Multiple roles are being cast to represent the diversity of the campaign’s story
General Requirements:
Selected talents must:
- Be able to travel to Singapore for the shoot
- Be available for costume fitting and 1 full day of shooting
Roles Being Cast:
Cat Owner (Male)
- Age: 20–30
- Must be comfortable interacting naturally with cats
- Preference given to those who currently own a cat
Artist (Female)
- Age: 20–30
- No drawing skills required
- Must be comfortable wearing a hijab (if applicable)
Dancers (5 Females)
- Age: 20–30
- Must have basic dance skills
- Styles: Contemporary, Hip-hop, Funk, Freestyle
Harp Player (Male)
- Age: 20–30
- No real playing skill required, just confident acting ability
Elderly Couple (Male & Female)
- Age: 50–60
- Should be able to express gentle, calm emotions and walk slowly on camera
Preferred Nationalities (Southeast Asia region):
Thailand, Vietnam, Malaysia, Indonesia, Cambodia, Singapore, Japan, South Korea, Hong Kong
